Your business has a story to tell.

It’s the story of how you help people—through your purpose, process, and products.

Right now, that story might not be as clear as it could be. Maybe the words are jumbled or confusing. Maybe the visuals aren’t doing your business justice. Or maybe your logo is slacking off and not pulling its weight. The result? Not everyone sees just how great your business really is.

That’s where creating a brand design with Evocative comes in. We're expert storytellers, illustrators, and brand designers for businesses.

For your customers: trust and connection

We help people discover and engage with your business’ story. When customers understand what you do and why you do it, they’re more likely to trust your brand and feel a genuine connection. That’s how you build loyalty, attract value-driven buyers, and create more word-of-mouth referrals.

For your leadership: clarity and confidence

We help business owners and leaders gain clarity on what their brand stands for—and how to talk about it. With that comes confidence. You’ll feel more ambitious and empowered to make stronger, more strategic decisions that create improved business outcomes.

For your team: inspiration and motivation

When your team knows the story they’re part of, they feel inspired and motivated to contribute. They become more aligned with your brand’s purpose, more invested in its success, and will help to drive innovation. You’ll also find it easier to attract and retain talented people who believe in the bigger picture.

Evocative brand design that amplifies your business’ story, purpose and impact.

Humans are inherently visual, with more than eighty percent of our brain's processes being related to visual input. Visual communication helps us to understand the world by taking ideas and concepts, distilling them to their essence, and presenting them in a way that makes sense. This is at the core of what we do.

We take a large amount of information about a business, refine it down to key benefits to the customer, and create a story that defines purpose, process and products—creating a shared understanding between leaders, team members, and customers. Our clients gain clarity around the purpose of their business, what’s in it for their customers, and the confidence to articulate their story in a concise and meaningful way. This story is brought to life via the the brand design process:

WRITE

Insight
Strategy
Messaging

DESIGN

Logo
Illustration
Identity

CREATE

Design
Photography
Website

Evocative: bringing powerful images and feelings to mind.

Ben Johnston
Director + Brand Designer

I have always loved brand design. As a kid I used to draw logos on my Matchbox® cars, I studied brands in great detail, and spent many hours drawing and creating my own designs. A few decades later my intrinsic connection to brand design has made Evocative more than just a brand design studio—it's an obsession.

In 2003 I gained an honours degree in design majoring in brand design, and I'm now approaching twenty years of commercial experience in design. This experience includes working in boutique design agencies, a major advertising agency, various in-house design and marketing roles, and now my own brand design studio.

I believe the work we do with clients on their brand design should be exciting, challenging and meaningful. Working with clients to realise and embrace their own personal passions and vision for the future, inspires both us and them in life and in business.

Renée Johnston
Director + Brand Designer

I've always had a strong interest in visual arts ever since I was a preschooler, where I happily painted away for hours at my easel experimenting with colour and shape. My chosen field of tertiary study was a Bachelor of Design where I discovered a passion for brand design and colour psychology.

I thoroughly enjoy the brand storytelling process we go through with our clients—in particular looking at how colour psychology can dramatically affect how people feel and think about a brand. And like my younger self, I still very much enjoy spending hours creating and working with colour and shape.