ambitious • engaged • connected
Organisations with evocative branding drive performance with ambitious leaders, engaged teams, and connected customers.
Companies and organisations that understand and communicate their value and purpose are more ambitious. They make better strategic business decisions that create improved outcomes, they attract and engage talented team members that drive innovation, and they gain greater trust and connection with more loyal customers.
Owners and managers of organisations gain clarity and confidence because they know who they are and how to talk about themselves. Staff and team members are more engaged and motivated with a sense of purpose—they know why they are coming to work. And the organisation attracts customers that are more engaged and connected to the brand, allowing purchases to be based on value rather than price while also driving word-of-mouth referrals.
Evocative creates meaningful brand designs that communicate value and purpose to drive performance.
Humans are visual creatures, with more than eighty percent of our brain's processes being related to visual input. Visual communication helps us to understand the world by taking ideas and concepts, distilling them to their essence, and presenting them in a way that makes sense. This is at the core of what we do.
We take a large amount of information about a business, refine it down to key benefits to the customer, and create a story that defines purpose, process and products—creating a shared understanding between leaders, employees and customers. Our clients gain clarity around the purpose of their business, what’s in it for their customers, and the confidence to articulate their story in a concise and meaningful way. This story is brought to life via the the brand design process:
WRITE
Discovery
Strategy
Messaging
DESIGN
Logo
Illustration
Identity
CREATE
Design
Photography
Website
