Your story, drawn true.
Evocative is a Brisbane brand design studio. We find the true story behind your business, then write and design it—words, name, logo, identity, illustration and website—so you, your team and your customers are all telling the same one.
Let's create a brand design together 
Not ready yet? Get a free Brand Story READ
Right now, your brand might not be telling your story as clearly as it could. Maybe the words are jumbled or confusing. Maybe the visuals aren’t doing your business justice. Or maybe your logo is slacking off and not pulling its weight.
We start by listening, find the story that’s true, write it and draw it, so the words, the name, the logo, the identity and the illustrations all come from the same idea.
Since 2011, more than 30 organisations have been through the process, and most of the logos we’ve designed are still in use, unchanged, some of them close to a decade on.
We help people discover and engage with your business’ story. When customers understand what you do and why you do it, they’re more likely to trust your brand and feel a genuine connection. That’s how you build loyalty, attract value-driven buyers, and create more word-of-mouth referrals.
We help business owners and leaders gain clarity on what their brand stands for—and how to talk about it. With that comes confidence. You’ll feel more ambitious and empowered to make stronger, more strategic decisions that create improved business outcomes.
When your team knows the story they’re part of, they feel inspired and motivated to contribute. They become more aligned with your brand’s purpose, more invested in its success, and will help to drive innovation. You’ll also find it easier to attract and retain talented people who believe in the bigger picture.
The first impression is visual. The lasting one is the story.
Most of what we take in comes through our eyes, so a story can’t just be written down. It has to be distilled to its essence and shown in a way that makes sense at a glance. And once you’ve got someone’s attention, the words have to hold it. That’s the core of what we do.
We take everything you know about your business and refine it down to what matters to your customers: why you do it, how you do it, and what you offer. Then we bring it to life in three stages, so the story reads the same everywhere someone finds you.
Let's create a brand design together
Not ready yet? Get a free Brand Story READ
It takes less of your time than you’d think: two hours in an Insight Session, and we do most of the rest. Then we write your story—messaging, positioning, and a new name if you need one. The words for something you’ve always known but never quite managed to say.
We sketch a range of ideas, then build the chosen logo into a complete suite: every version, colour and file type you’ll ever need. Add custom illustration, hand-drawn or technical, and a brand identity guide that ties it all together. The story people can see.
When you’re ready to roll it out: stationery, signage, presentations, trade show displays and packaging, plus custom photography and a website built on Oncord. Everything gets added to your brand guide as it’s made. The story everywhere people find you.
Send us your website URL and we’ll run a free Brand Story READ. We score your story against Evocative’s nine Brand Story elements, check it against your competitors, and show you where it’s landing and where it’s getting lost.
